Lucy and Jane is a matcha brand built for the design-conscious drinker. With a direct-to-consumer subscription model and a mission to elevate daily rituals, we knew this brand needed to stand out in a sea of sameness. No green palettes, no whisks, no wellness tropes. We created a bold, refined visual identity and carried it through custom packaging, a sleek ecommerce site, and a flexible social media system—designed to feel as energizing and intentional as the product itself.